If you came here by searching, that the answer is an obvious YES.
In the age of ChatGPT and a flood of auto-generated content, one question echoes across digital marketing forums and Slack channels: Can articles written by AI still rank on Google?
The short answer? Yes, but not without a human touch.
What Google Says About AI-Generated Content
Google’s stance has shifted over time. Initially, AI content was seen as “spammy” if it lacked quality. But in 2023, Google clarified its position through the Search Central Blog, saying it doesn’t care how content is made—as long as it’s helpful.
So if your AI-generated blog post:
- Answers the reader’s question,
- Demonstrates expertise,
- And offers value beyond what’s already out there,
…then yes, it can rank.
Where AI Fails (Without a Human Editor)
AI tools are great at generating grammatically correct and structurally sound content. But they still struggle with:
- Depth and originality – They remix, not invent.
- Fact-checking – Hallucinations are real.
- Tone and brand voice – AI can sound generic or even off-brand.
- Search intent matching – Sometimes it answers the wrong question.
That’s where a content marketer (like you and me) steps in.
How to Make AI Content Rank
If you’re using AI to write content, treat it like a rough draft. Here’s how to optimize it:
- Keyword Research First – Don’t let the AI guess the topic. You control the SERP strategy.
- Outline Strategically – Guide the AI with an outline that hits key intent-based subtopics.
- Edit Like a Human – Add examples, update facts, insert insights, and tailor it to your niche.
- Internal Linking – Connect your content to other blog posts or service pages.
- EEAT Signals – Add author bios, cite sources, and include first-hand experience where possible.
The AI Content Game
Think of AI like a game engine. It gives you the tools, mechanics, and framework—but it won’t make a great game without a designer’s creativity and polish.
Same with content.
You can generate 1,000 words in under a minute, but if it’s bland, off-topic, or identical to the next blog, it won’t rank—or convert.
Key Takeaways
Yes, AI-written articles can absolutely rank.
But not as-is.
The winners in 2025 will be those who use AI to scale, not replace, high-quality human content. Think of AI as your junior copywriter—not your content strategist.
Let AI handle the heavy lifting.
Let you handle the thinking.